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Recent Articles

June 4, 2018
Catch onto mobile app crazes to drive restaurant traffic

At our Restaurant Innovation Summit 2016, VERTS Mediterranean Grill shared how the brand capitalized on the Pokémon Go craze.

January 31, 2017
How Wingstop incorporated chatbots into its ordering

Ben Lamm, co-founder and COO of Conversable, recently worked with Wingstop to integrate Conversable’s one-on-one “conversation platform” into the restaurant company’s social ordering platform. He and Stacy Peterson, Wingstop’s chief information officer, answer questions about the integration process.

October 28, 2016
6 tips to get order-ahead tech right

When the line at your restaurant is out the door, some customers may choose to dine elsewhere in an attempt to get food faster. Order-ahead technology, or mobile ordering, allows customers to place their order, pay and select a pick-up time that works for them using a mobile app or website. LevelUp provides 6 tips for mastering this offering.

October 28, 2016
3 steps to implement predictive ordering technology

To satisfy customers’ desires for streamlined experiences, some restaurants are utilizing predictive ordering technology. By taking these three steps, you can suggest menu items to your customers based on their past order history.

November 18, 2015
4 considerations for implementing tableside tech

If you opt to implement tableside technology, think about how you can leverage it to increase customer and employee satisfaction. At the 2015 Restaurant Innovation Summit, Lisa Landsman, head of industry - restaurants at Google; Raymond Howard, cofounder of Ziosk; and Chris DeFrain, chief financial officer of Red Robin Gourmet Burgers and Brews - Lehigh Valley Restaurant Group, discussed the perks and considerations associated with tableside tech.

January 31, 2017
Distributing and gathering information from mobile apps

Restauranteurs and customers strive to make data-driven decisions. In addition to providing service-oriented solutions like tracking loyalty program rewards, mobile apps can also expose business patterns and improvement areas. At the National Restaurant Association’s 2015 Restaurant Innovation Summit, industry leaders shed light on how to effectively utilize apps as information vehicles, benefiting operators and their guests.

October 20, 2015
5 tips for building a killer mobile app

Speakers from the NRA’s Restaurant Innovation Summit reveal the importance of investing in a mobile app.

June 13, 2015
Why a mobile strategy is essential for restaurants

In the restaurant industry, one often hears about the importance of going mobile. But many restaurateurs, especially smaller operators, overlook mobile strategy.

September 6, 2018
7 best practices for SMS marketing

SMS marketing – a short-form version of text messaging – is a powerful marketing tool. But even with open rates approaching 100 percent, and offer-redemption rates of 10 percent to 30 percent, the content of your messages is ultimately what drives customers to come back to your restaurant.

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